CEO…Chief Everything Officer or Chief Executive Officer; Are you working in your business or ON your business? Almost every day I ask myself this question as I get to the office early and leave late, first in, last out mentality. Do I get up for another cup of coffee or send someone else while I finish a task actually making me money? Is the gossip at the water cooler worth the 15 minutes and (most importantly) productive?Time management is important for goals, deadlines and priorities need to be set.
Boundaries for how much TV watching, talking with friends and window shopping can be determined so more time can be devoted to positive projects and not time wasters. As we all know, even the richest people only get 24 hours in a day to be successful.The next time you are out playing a game on your cell phone, ask yourself, “is there something else I should be doing?” If the answer is yes, stop and take the correct actions to reach your goals. If you don’t have goals, put a slot of time into your day to think and daydream about the person you want to be. This can be for personal, work or whatever else you feel is necessaryto make you smile at the end of the day. Because waking up knowing you are a better person can help you stay motivated to accomplish even more as the CEO, even if it means you are the Everything Officer.
It appears that the growth of small businesses will continue to progress in 2014 as small businesses have generated more than 65% of the new jobs created in the U.S. since 1996. With every small business comes employees and employee issues. Every small business knows that a good employee is worth three bad ones. How to motivate employees is a science that continues to develop. In times past, business owners would resort to money as the only motivator, however, research has shown that money only motivates a small percentage of employees.
This leaves a large subset of employees unfazed by the dangling of money before their eyes. To be honest, most small businesses do not have a great deal of disposable income to throw at employee in any event. So we are left with trying to find other ways to motivate.I have counseled many small businesses on this issue and below are a few ways to motivate employees with a small investment by the business owner:Give time off. I know that sounds simple but it’s harder than you may think. For example, if your employee asks for a Friday off to attend an event or other reasons, offer to allow them to come in late on Monday.
Cause-related marketing is one of the fastest growing segments in the marketing world today. There are several reasons for this phenomenon. Large and small businesses and even home base businesses are under ever increasing pressure to maximize “dollar efficiency,” find that the can achieve both marketing and philanthropic objectives by positioning themselves with the right cause- related marketing opportunity.
Non-profit organizations faced with increased competition for contributions are becoming more proactive in their use of non-traditional marketing techniques in order to meet their financial, educational and awareness objectives.Traditional fundraising tools like direct mail and grants are not yielding as much “return on investment” for nonprofit organizations as they once did. Thus, they are being forced to seek out “alternative forms of marketing.” As government continues to cut back their expenditures, including support for many non-profit organizations and their projects, more and more pressure will be placed upon the businesses and public sector to meet these needs.Cause-related marketing is one of the most effective tools available to the Business community and non-profit organizations today. Businesses small or large can achieve a multitude of marketing and philanthropic objectives with one well-conceived campaign, Non-profit organizations with their business partners can have the needed funds to complete their organization mission.
Sometimes you have to take a moment to relax and enjoy…wait, what was that?
Distractions play a role in day to day life and most are unimportant, yet we focus on them instantly. Email bings, text alerts, phone rings, bathroom breaks and water cooler gossip cut into our important life activities because we let them.
In sports, coaches always yell at the players to focus; focus on the ball, focus on the offensive player, and focus on the game itself. In business, you need a coach to tell (or yell at) you to focus on your work and finish what you started.